- New
The 740 was the quintessential everyday running shoe—the kind you’d wear down over miles and miles, only to buy another pair. A long-time fan favorite, it is now being dusted off to inspire a whole new generation of enthusiasts. The 740 combines familiar elements inspired by 2000s running styles—such as an open-knit mesh upper, a segmented midsole, and a streamlined silhouette—with details like angular overlays and two-tone mesh that give the shoe a unique visual identity. Whether you are rediscovering it or encountering it for the first time, the New Balance 740 is ready to become your next go-to sneaker.


